>>> from django.utils import timezone
>>> timezone.now()
datetime.datetime(2015, 1, 21, 7, 44, 16, 802689, tzinfo=<UTC>)
>>> timezone.localtime(timezone.now())
datetime.datetime(2015, 1, 21, 10, 45, 21, 151328, tzinfo=<DstTzInfo 'Europe/Moscow' MSK+3:00:00 STD>)
Просто now() показывает аж минус три часа
